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Digital Media Specialist

Fortive Corporation

This is a Full-time position in Beaverton, OR posted May 1, 2021.

We believe that cultivating a deeper sense of loyalty and belonging is key to how we attract and retain our best people.

By embracing our diverse experiences and views, we are better positioned to deliver results, create innovations that matter, and thrive in today’s changing world.

This reality inspires our Inclusion & Diversity vision, We Are More Together, and guides our approach as we all work toward creating great places where our teams work and thrive.As an analytically minded Paid Digital Media Specialist, you will work closely with in-region marketers as well as advertising agency partners to develop and execute global paid media campaigns.

This role is responsible for media management across search, social, programmatic, and publisher advertising and supports Tektronix, Keithley, and SSO business units.Responsibilities:+ Act as subject matter expert for advertising platforms and offerings.+ Oversee agency partners: day-to-day contact, attend status calls, drive progress on campaign audits/project plans, participate in QBRs, and hold accountable to KPIs.+ Plan and execute digital programs with third party vendors and publishers.

Includes managing RFPs, ensuring setup best practices, collaborating with regional teams to define audiences, trafficking creative assets, managing pacing, and processing leads.+ In conjunction with digital team, oversee advertising budgets, POs, and month-end actualizations.+ Create and deliver campaign and creative performance reporting to marketing stakeholders with varying levels of digital expertise.+ Champion testing to boost campaign performance: setups, audiences, keywords, creatives, landing pages, and channels.

Share learnings with regional marketers and agencies, as appropriate.+ Collaborate with cross-functional regional teams to identify experiments and improve processes.+ Keep up to date with latest advertising tools, platforms, and best practices.Required Qualifications and Experience:+ Bachelor’s degree in marketing or related field.

Certifications from paid search, paid social, and/or analytics platforms a plus.+ 3-5 years of B2B experience in media agencies or in a digital campaigns role.

Should include hands-on execution of digital advertising across Google, Bing, YouTube, LinkedIn, Facebook, and programmatic display platforms.+ Strong background in paid search setup, management, and best practices with a focus on driving demand for B2B organizations.+ Passionate about paid media and digital technologies used to support advertising operations.+ Professional communication, both written and verbal.+ Ability to handle multiple projects and prioritize responsibilities.+ High level of accuracy and attention to detail.+ Self-motivated, but also can work well in a team.+ Keen problem-solving, optimization and troubleshooting abilities.+ Comfortable in Microsoft Office Suite, Google Ads, Facebook Ads, LinkedIn Ads, and Google Analytics.

Google Data Studio and Oracle Analytics Cloud experience a plus.Location and Travel:+ Preferrably in Portland but can be remote.

Some travel may be required.When you join Tektronix and Fortive, you will work in an extraordinary team, learning with and from great people, where diversity and inclusion is celebrated.

You will have the opportunity to do work that makes a difference in the world.

You will be trusted and empowered to contribute in meaningful ways with visibility and accountability.

We are obsessed with our customers and have a commitment to transparency, unending learning and growth to accelerate progress and innovation.

Join us for the excitement of a startup with a history of success!

For You.

For Us.

For Growth.Due to US Department of Commerce export control regulations governing technical data of Tektronix products, Tektronix needs to know the citizenship of all its employees.

Note that US Citizenship is not required for most positions.

Hired candidates will be asked to bring proof of citizenship (passport, birth certificate, green card, visa or similar) on their first day of work.All employment offers are contingent upon successful completion of our pre-employment drug screening, background/criminal check, and if applicable a motor vehicle record search and/or financial record check.Candidates with less education/experience may be considered for other opportunitiesFortive is a diversified industrial growth company comprised of global businesses that are recognized leaders in attractive markets.

With more than $6 billion in annual revenues, Fortive’s well-known brands hold leading positions in field instrumentation, transportation, sensing, product realization, automation and specialty, and franchise distribution.Fortive is headquartered in Everett, Washington and employs a team of more than 24,000 research and development, manufacturing, sales, distribution, service and administrative employees in more than 40 countries around the world.

Our team grows by tackling challenges that accelerate progress and further their careers.

With a culture rooted in continuous improvement, the core of our company’s operating model is the Fortive Business System.

For more information please visit: www.fortive.com (aleo.net/enterprise/enterprise/) .Tektronix is a place where people are challenged to explore the boundaries of what’s possible, bringing the digital future one step closer every day.

Our work accelerates technological breakthroughs that are revolutionizing culture and industry worldwide.

Through precision-engineered measurement solutions, we work with our customers to eliminate the barriers between inspiration and realization of world-changing technologies.

Realize your true potential at Tektronix – join us in revolutioneering a better tomorrow.”The company in which you have expressed employment interest is a subsidiary or affiliate of Fortive Corporation.

The subsidiary or affiliate is referred to as a Fortive Company.

Fortive Corporation and all Fortive Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law.

The “EEO is the Law” poster is available at: ol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.

Individuals who need a reasonable accommodation because of a disability for any part of the employment process should call 1-866-272-5573 or e-mail applyassistance@fortive.com to request accommodation.”

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